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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Stas Solncev
Stas Solncev – one of the top Russian extreme and fashion photographers received medical education. Some years he practiced medicine, owned a medical business and made good money even by international standards. And then he suddenly changed his life and flung oneself into the swirl of professional extreme photography, full of severities, pitfalls and reefs.
Stas about surgery, overseas and Russia: “I started to shoot for professional medical needs. I maintained medical history sheets and I needed to keep surgery records of each patient in their personal medical history. So I bought my first camera. I’ve always traveled much, and gradually I began to take the camera to my trips, trying to shoot nature, sport, architecture, life and the rhythm of streets in big cities. I remember, when I was living in Canada, I shot one and all. It is urgent to put all effort to make your own high-quality portfolio. The hardest thing here is to choose from hundreds of snapshots the one which will hit and will be interesting not only for you alone. Doing this you should be a fanatic of your job, because sometimes (but far not always) the lack of talent can be offset by hardworking. And of course you should travel much – it extends consciousness and world perception of each man, who creates something – a writer, a journalist, or a photographer. I like Russia very much with all its merits and demerits – it is my motherland. Wherever fortune and photo needs take me, I don’t loose connection with Russia, neither business contacts nor mental, metaphysical connection. More than once I have emigrated from our country – I lived for 3 years in South Africa, then I lived in Canada for a long time. My family lives and works in these countries. Anyway, I am led to believe that it is necessary to go away for new impressions and possibly for a long time. The photographer can’t fug at home, it will lead to the imagination vacuum, to the atrophy of creative thinking.”
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