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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Konstantin Galat
Konstantin Galat — «Trial-sport» team rider (snowboard, Bataleon); freeride-guide, owner of Freeride Russian Cup (2005 – 3rd place, 2006 – 2nd place) and photographer (famous photographers like Mariam Lang-Villar, Christian Pondella and Jean-Marc Favre voted for his first prize in Vertmir Extreme Photo 2005).
Kostia speaking about professionalism, riding and freeride: «I was at Verbiere freeride contest two times. What first of all amazes in Switzerland is the swing of the event and a general positive feeling of the place. You can feel professionalism everywhere: in event preparation and in the attitude to the people who visit the resort. During all the contest days there is a feeling of holiday all over the resort. Everything is prepared, everything works perfectly. Even the weather on European contests is mostly nice! Riding and the work of a photographer should be strictly divided. If I shoot, I don’t ride. I’m looking for stories and situations, packed with rucksacks, tripods, batteries etc. Or I ride: I feel free and concentrate on riding. It’s very difficult to buckle the two, anyway not in one day. For me and most of my friends freeride is a lifestyle. We work as freeride guides, live in the mountains, ride, walk, shoot… With all the people I closely communicate with in the last few years I met due to them. This is a whole life! Contests are a part of this life, an opportunity to meet each other, because we live in different mountains. This is a reason to spend a week together, to climb and to arrange some common projects, photo sessions, whatever. This is great!
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